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Adina Announces Transformative Town Hall Hotel Refurbishment

SYDNEY: The Adina Apartment Hotel Sydney Town Hall, located just metres away from Sydney's iconic Town Hall Clock Tower, is officially counting down the days ahead of a new multimillion-dollar refurbishment confirmed to start mid next month. 

According to TFE Hotels’ Group Chief Operating Officer, Chris Sedgwick, the timing is right for the group’s popular CBD hotel to undergo a complete reinvention and full-scale refurbishment, in line with the Adina Hotels’ brand transformation in recent years.

“This major scale project represents a huge repositioning of the asset, and ultimately supports our contemporary vision for the Adina brand,” Chris said. “Elevating the Adina brand and hotel experience across our network is our absolute goal - city by city and hotel by hotel,” he said.

“Adina Town Hall - which launched in 1998 enjoys an enviable location sought out by both business travellers and leisure guests wanting to explore the city - is the latest in the TFE Hotels portfolio to undergo an extensive update as part this rolling refurbishment program and indeed, Sydney is a massive focus for us in 2024 with the Adina in Darling Harbour also in our sights.  It’s an exciting time for TFE Hotels and our homegrown Adina Hotels brand.” 

Adina Town Hall remains one of the city’s most sought after hotels stretching 27 storey’s above Sydney’s bustling CBD and affording incredible views from many rooms across Darling Harbour and the cityscape – including a bird’s eye view of Sydney’s iconic Town Hall and historic Clock Tower. It offers generous conferencing spaces and 145 one, two and three-bedroom and studio apartments overlooking central Sydney. 

From April 16, the TOGA-owned hotel will undertake a full shut down over the renovation period, with a target completion date in December 2024 ahead of Christmas and New Year. 

Award-winning sustainable design firm, Bates Smart, have been tasked with reimagining Adina Town Hall’s interiors as part of the highly coordinated update. The brief – “leave no area untouched” – has been honoured with all 20 guest and public floors of the hotel in scope, from guest rooms and bathroom through to the lobby and corridors, four versatile conference spaces, pool, and gym.

Bates Smart’s overall design concept is to create a “home away from home” experience for Adina guests, underpinned by a new level of casual elegance to reinvigorate the hotel. 

Given the hotel city wears a prime CBD address, its design brings with it a level of cosmopolitan formality. The completed guest rooms will look and feel like contemporary long-stay apartments. Bates Smart have taken inspiration from other refined CBD residential projects to pull together design elements, with an additional nod to fashion and retail noticeable throughout the overall design palette. 

In guest rooms, lighting – both functional and atmospheric - will be a key design element. Bathrooms will also emerge a hero, with vanity units resembling glamorous make up compacts, complete with side lit mirrors, a beautiful dressing table and elegant ottoman (that retreats beneath) to maximise space. 

Adina Town Hall also borders the vibrant Chinatown and Haymarket precinct, which, in a stroke of great timing, will undergo its own complementary revitalisation as part of a $44 million, long-term upgrade to revamp its public spaces to add more trees, seats, lighting and integrated public art to celebrate the area’s heritage. 

Once the renovation concludes, the hotel will join a new generation of Adina-branded addresses that opened in the last few years including the iconic Adina Apartment Hotel Pentridge Melbourne (February 2023) and Adina Apartment Hotel Geneva (March 2023); and the refurbishment of both Adina Apartment Hotel Melbourne on Flinders (January 2023) and Adina Apartment Hotel Chippendale (March 2022). 

Ends.

What’s in a name: Adina Apartment Hotel Sydney Town Hall can be shortened to Adina Town Hall after first use.
Owner: TOGA Group
Design: Bates Smart
Operator: TFE Hotels
Renovation dates: Commencing mid April 2024 to reopen in December 2024.
Location, Location, Location: The delights of Darling Harbour, the International Convention Centre, Queen Victoria Building and Sydney Centrepoint Tower are within five minutes’ walk of the Adina Town Hall lobby, in addition to the famous Clock Tower of Sydney Town Hall which has been a major landmark in the heart of the city for more than 130 years. 

FOR MORE INFORMATION CONTACT:
Jodi Clark - TFE Hotels (Director of Communications)
+61 499 900 658 / jclark@tfehotels.com

Jessica Wood - TFE Hotels (Public Relations Executive)
+61 437 242 034 / jwood@tfehotels.com

ABOUT ADINA APARTMENT HOTELS
The Adina brand comprises 40 Adina Apartment Hotels and Adina Serviced Apartments in Australia, New Zealand, Singapore and in Europe. The former offers stylish apartment living with the services and amenities you’d expect from a hotel property including 24-hour reception, pools, free WiFi, intimate meeting spaces or gym facilities. By contrast, Adina Serviced Apartments offer fully equipped serviced apartments and offer on-call service, homely comforts, and comfortable living. Serviced Apartments are the ideal choice for those wanting a home away from home that’s a perfect fit for one or more. www.adinahotels.com

What’s new? The 148-room, new-build Adina Apartment Hotel Chermside Brisbane is slated to open in the Sunshine State capital in 2025.

WHO ARE TFE HOTELS? 
TFE Hotels (TOGA Far East Hotels) is Australia’s International Hotel Group - headquartered in Sydney and operating in Australia, New Zealand, Germany, Denmark, Hungary, Austria, Singapore, and Switzerland. TFE has a portfolio of seven hotel brands - A by Adina, Adina Hotels, Vibe Hotels, Quincy Hotels, Travelodge Hotels, Rendezvous Hotels and Collection by TFE Hotels, with more in the development pipeline.

TFE Hotels acknowledges the traditional owners of the lands we conduct business upon and pays our respects to Elders past, present and emerging. We respect the Country itself, including its trees, animals, spirits, waters, skies, stars, and special sites. https://www.tfehotels.com/