SYDNEY: Hockey in Australia has found its ‘home away from home’, securing a two-year partnership agreement with Adina Hotels incorporating flagship national teams, the Kookaburras and Hockeyroos.
The agreement sees homegrown hotel brand Adina Hotels become Hockey Australia’s Exclusive Accommodation Partner, supporting teams as they play competitively in Australia, New Zealand, Europe, and Asia. The Adina logo will feature on the back of the Kookaburras and Hockeyroos playing uniforms.
Adina Hotels also becomes an Official Partner of the various suite of Australian Hockey Championships (encompassing U13, U15, U18, U21, Country Challenge, and Men’s and Women’s Masters Championships).
“To partner with Adina Hotels, a highly recognisable and respected brand in the accommodation industry that is based in multiple destinations around the country, is a tremendous outcome for hockey in Australia,” said HA CEO David Pryles.
“As our world class national teams spend lengthy periods in locations whether on tour or in camp, having spacious, self-contained accommodation they can base themselves and feel comfortable in is vital which is something that Adina Hotels prides itself on.”
“An association with our national championships will also provide a plethora of benefits for our participating teams and their families and friends in having a trusted accommodation provider.”
“We look forward to a prosperous relationship with Adina Hotels and thank them for the value they see in supporting Australian hockey.”
The strategic partnership is worldwide, with Adina Hotels operating in Australia, New Zealand, Germany, Austria, Denmark, Hungary, and Singapore. The hotel group will also enter Switzerland for the first time in February of 2023.
Adina is part of the Australian International Hotel Group, TFE Hotels. TFE Hotels Chief Executive Officer, Antony Ritch, said the partnership was a meeting of two great Australian organisations and he was thrilled to support the Australian Hockey community and some of the country’s most elite and competitive teams on the world’s sporting stage.
“We are committed to bringing our Australian style of hospitality to the world and to supporting Australian talent,” he said. “We couldn’t be prouder to literally back the Kookaburras and Hockeyroos in the lead up to the Commonwealth Games and beyond.”
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FOR MORE INFORMATION CONTACT:
TFE Hotels (Director of Communications)
+61 499 900 658 / firstname.lastname@example.org
Hockey Australia (Communications Manager)
+61 448 994 435 / email@example.com
ABOUT ADINA HOTELS
The Adina brand comprises 40 Adina Apartment Hotels and Adina Serviced Apartments in Australia, New Zealand, Singapore, and Europe. The former offers stylish apartment living with the services and amenities you’d expect from a hotel property including 24-hour reception, pools, free WiFi, intimate meeting spaces or gym facilities. By contrast, Adina Serviced Apartments offer fully equipped serviced apartments and offer on-call service, homely comforts, and comfortable living. Serviced Apartments are the ideal choice for those wanting a home away from home that’s a perfect fit for one or more. More information on Adina Apartment Hotels.
WHO ARE TFE HOTELS?
TFE Hotels (Toga Far East Hotels) is an international hotel group headquartered in Sydney and operating in Australia, New Zealand, Germany, Denmark, Hungary, Austria… and opening in Singapore in 2022 and Switzerland in 2023. It has a portfolio of five established hotel brands - Adina Hotels, Vibe Hotels, Travelodge Hotels, Rendezvous Hotels and Collection by TFE Hotels including The Calile Hotel, The Hotel Britomart, Hotel Kurrajong and The Savoy Hotel on Little Collins, and debuted A by Adina and Quincy Hotels in Australia in 2021.