Australia's A by Adina Arrives in the Austrian Capital
VIENNA: For their European debut Australia’s premium A by Adina hotel brand, has chosen a sensational location on the banks of the Danube River and a home inside Austria’s tallest and most prestigious residential tower with the stylish 120-room A by Adina Vienna Danube primed to welcome guests from 2 April.
TFE Hotel’s upmarket apartment-style brand is known for its smart design and premium finishes, and the flagship property - located in the striking, glass fronted Danubeflats residential tower - won’t disappoint with herringbone parquetry timber flooring, Cipollino marble splash backs (inspired by the famous Aldorf Loos façade, opposite the palace in the city centre) and high-end appliances in room.
In a city renowned as being a living, breathing museum of historical and modern buildings, Danubeflats – designed by A01 Architects in partnership with Owner/Developers S+B Gruppe and Soravia and innovative hospitality concept creators, BWM Designers – is a tribute to contemporary urbanism, complete with the city’s largest shopping centre, high-end restaurants, a show-stopping heated infinity pool with views to the old town, and popular Viennese recreation areas within a coo-ee.
Inside, Australian-inspired touches can be found throughout the hotel - from the luxe Hunter Lab amenities to the smoked eucalyptus and tropical touches gilding the cocktails. Indigenous artworks from The Kariyarra people at Spinifex Hill Studio in Western Australia - installed under the watchful eye of Brisbane-born art curator, Vivian Ziherl - adorn the public spaces. So too, the hotel’s colour scheme pays homage to its Australian roots with an earthy palette, whilst pops of teal, blue and sage nod to the sparkling New Danube river and the brand’s new home in the Austrian capital.
Hotel General Manager, Constance Schrader, says guests can expect an Australian style of hospitality with intuitive service delivered in a luxe and laidback way when they stay.
“A by Adina as a brand merges the sophistication and services of a high-end hotel with the independence and comfort of apartment living,” she said. “Our hotel interiors are elegant, welcoming and detailed in their simplicity, and our service philosophy matches this to perfection.” Schrader says she expects the hotel’s intuitive design, superb location, pet friendly policy and the restaurant’s innovative menu - where guests will dine on an Aussie feast of multicultural flavours, whilst enjoying showstopping river views – are sure to strike a chord with travellers.
The launch of the flagship A by Adina Vienna Danube marks a major milestone for Sydney-based TFE Hotels, as the first of the brand to debut offshore, following its launch in Canberra in 2021.
TFE Hotels’ Group Chief Operating Officer, Antony Ritch, said A by Adina was a brand for discerning travellers who appreciated the finer things in life with additional hotels slated to open in Sydney and Melbourne in the coming years.
“When you arrive at an A by Adina, you arrive expected,” he said. “And you enjoy smart room design, warm hospitality and a space that feels like your own apartment in the city - it’s what we call hotel living.”
According to Sedgwick, the idea of hotel living purposely side-steps any hotel category currently on the market, promising stunning form and function across the private, upscale apartment-style rooms in tandem with everything expected of a premium, full-service hotel and hotel featured design.
“We expect A by Adina Vienna Danube to hold wide appeal across the business and leisure markets internationally, and with Aussies travelling aboard who will appreciate the convenience of premium apartment style amenities for their long haul European vacations.”
With record numbers of Aussie tourists flocking to Austria in record numbers last year* and the Viennese capital gearing up to celebrate Strauss’ 200th anniversary and the 60th anniversary of The Sound of Music movie, the arrival of A by Adina into Austria’s cultural capital is perfectly timed. The hotel is also superbly located in the heart of modern Vienna, opposite Vienna’s old town, and offers ease of connectivity to the international airport and city centre.
To mark their opening, A by Adina Vienna Danube has released a limited-time only offer where guests will enjoy a ‘Discover the A’ room-only offer from €179 per night in a Studio Queen apartment, including a complimentary glass of Australian sparkling. Book via abyadina.com. Ends.
FOR MORE INFORMATION CONTACT:
Jodi Clark - TFE Hotels (Director of Communications) - +61 499 900 658 / [email protected]
*Source: https://b2b.austria.info/au/media/press-releases/soaring-to-new-heights-more-australians-visited-austria-than-ever-before/
Fast Facts:
A by Adina Canberra – opened February 2021
• 130 apartments
• The Bates Smart-designed hotel is the centrepiece of Capital Property Group’s much-anticipated $300m mixed-use precinct, Constitution Place.
Fast Facts: A by Adina Sydney – opened April 2021
• 194 apartments with onsite bars and restaurants
• Central George Street CBD location •
Owned by TFE Hotels, A by Adina Sydney has become a landmark feature on Sydney’s skyline with the 21st floor Sky Lobby sitting within the building’s golden crown.
Fast Facts: A by Adina Vienna Danube – opened April 2025
• A by Adina Vienna Danube has taken up residence inside Austria’s tallest and most prestigious residential tower.
• 120 premium apartments with onsite restaurants, shopping centre and wellness centre.
• The hotel is in the heart of modern Vienna on the New Danube River, opposite the historic city centre. Guests will have access to extensive recreational facilities and reserves in the immediate area including Donau park as well as access to prime cycling routes; the Danube free swimming area and Boat rental on Kaiserwasser Lake.
A by Adina Melbourne (name to be confirmed) – in the pipeline
• 105 apartments with onsite bars and restaurants
• Melbourne Docklands location near Marvel Studios
• The SJB-designed hotel will feature the largest rooftop infinity pool in Australia.
MEET A BY ADINA
While every A by Adina location has been thoughtfully chosen to blend seamlessly within its surroundings, there’s always a contemporary Australian twist at the heart of every stay. Here, architectural finishes meet thoughtfully designed interiors. Team members are known as Curators, treating each guest visit as another opportunity to surprise and delight.
MORE ABOUT HOTEL LIVING
A by Adina guest offers a curated approach that allows corporate and lifestyle travellers to enjoy the best of the city – on their terms. Think the luxe factor of included designer amenities and hotel services, combined with a laid-back Australian approach to hospitality that gives guests all the freedom and flexibility to enjoy (what feels like) their own stylish city pad for as little or as long as they like.
WHO ARE TFE HOTELS?
TFE Hotels (TOGA Far East Hotels) is Australia’s International Hotel Group - headquartered in Sydney and operating in Australia, New Zealand, Germany, Denmark, Hungary, Austria, Singapore, and Switzerland.
TFE has a portfolio of seven hotel brands - A by Adina, Adina Hotels, Vibe Hotels, Quincy Hotels, Travelodge Hotels, Rendezvous Hotels and Collection by TFE Hotels, with more in the development pipeline. TFE Hotels acknowledges the traditional owners of the lands we conduct business upon and pays our respects to Elders past, present and emerging. We respect the Country itself, including its trees, animals, spirits, waters, skies, stars, and special sites.