MELBOURNE: TFE Hotels’ spirited team of ‘Q-urators’ at the brand-new and exotically colourful Quincy Hotel Melbourne make it their business and pleasure to know the ins and outs of guests long before check-in.
“We call it anticipatory hospitality,” explains Quincy Melbourne Hotel General Manager, Christian Price, of a bold new precedent set by the ‘Aussie metamorphosis’ of Far East Hospitality’s quirky-cool brand, out of Singapore.
Rolling out a vibrant, red carpet welcome to the most curious of social urbanites on Flinders Lane in the nation’s hip-and-happening capital, Christian says what sets Quincy Melbourne apart as ‘an experiential hotel like no other’ is delightfully two-fold.
First up, the 241-room boutique property – which punches well above its weight in the upper midscale hotel category – raises the bar on accessible high-end luxe. Unabashedly celebrating ‘individuality’; treating every guest like a VVIP in the delivery of surprisingly bespoke service before demand.
Something that starts pre check-in, mirrored in Christian and his Q-urators establishing meaningful connections to understand individual likes/dislikes, dietary requirements and even ‘bucket list wishes’.
A ‘labour of love’, he says, that ultimately guides ‘Q-uration’ of unique guest ‘perks’, covering everything from DIY bubble tea kits to tickets held for ‘must experience’ festivals and events. Not forgetting ‘in the know’ after parties.
“We want to know what makes our guests tick long before they walk through our doors, providing VVIP service minus the fuss or over-the-top fanfare,” said Christian, who wants guests to feel instantly at home. Welcomed ‘like close friends’.
“It’s why we say, ‘Make yourself at Quincy’! You be ‘you’. We want everyone to enjoy themselves and truly be themselves, which brightens our day.
“Then, because we know and celebrate each guest’s personality and individuality, we create little moments where they go ‘yep, that’s exactly what I wanted without having to ask!’.”
Surprise moments like arrival cocktails that supersede check-in (requiring a simple QR scan); complimentary ‘pillow menus’ tailored to individual tastes; minibars stocked with kombucha, fresh coconut water and dried Queensland mango; in-room kids’ games or ‘adult’ cooking and cocktail classes (Quincy Sling, anyone?); and pop-up hallway tables laden with ‘help yourself’ cocktails or mocktails to brighten every day. Even ‘take home’ gourmet dog treats for guests’ ‘best friends’!
As for Quincy Melbourne’s second big tick as an experiential hotel like no other?
“It’s hard to miss,” joked Christian, referring to the hotel’s vibrant fusion of ‘best of’ Aussie lifestyle with the exotic sights, sounds and flavours of Southeast Asia.
Best described as an experiential nirvana, Quincy Hotels Australia’s debut property promises an extraordinary escape from the everyday, teleporting all who enter to an exciting new world, full of colour and spice, without needing to leave one of the world’s most celebrated cities.
Shaking up an upbeat and Q-uriously offbeat blend of experiences, the striking 29-storey, glass-fronted hotel – complete with lively laneway and rooftop bars – purposely invites meaningful connection at every touch point, via thoughtful spatial design, playful interiors, tactile artwork, and an extraordinary focus on ‘out-of-the-ordinary’ foodie adventures.
Think, hawker-inspired grazing at SingSong eatery, flowing through the Lobby to outdoor laneway dining; zesty rooftop bites and cocktails with 360-degree views of Melbourne CBD at The Q Bar on Level 28 (shared by a glistening lap pool); and, for the pièce de resistance, the Salted Egg, a wow-factor satellite restaurant, peppered with a bespoke bar and communal areas, spanning the whole of Level 1.
“At Quincy Melbourne you can have as much or as little interaction as you want – if you don’t want to pick up the phone and order room service, you can scan a QR code and order off the screen,” said Christian. In the same breath adding room service is ‘anything but ordinary’. Elevated to ‘Tiffin service’, aka three-course degustation dining, by the Salted Egg, delivered in a traditional three-tiered Tiffin box, finished off with a Quincy Sling!
“It’s really up to you! If you want to chat, we’re here, and we’ve put buttons on the phones like ‘Hot Tip’ and ‘Everything and Anything’. If you press Hot Tip, you’ll talk to a Q-urator about what’s happening in Melbourne. Yes, the Grand Prix is on… but here’s a hot tip about the after-party – do you want us to organise?”
In another surprise, Quincy Melbourne’s room keys double as ‘golden tickets’ to the city’s on-trend hotspots or secret haunts – providing ‘surprise and delight’ perks like cocktails on the house, complimentary Uber codes or, for families, free access to local attractions.
“For every guest, we’ll always have three or four exclusive options tailored to experiences they love, with a focus on F&B, music, and the arts,” Christian said.
“All of our guests will also get exclusive gin tastings at Four Pillars distillery in the Yarra Valley – and, yes, of course, we can take care of organising a day trip.
“We want to make Quincy Melbourne a fun experience, where no two days – or stays – are ever the same. Like an entertainment complex with rooms attached!”
Are you ready to let the fun begin? Book now: https://quincymelbourne.com/
Did you know? True to brand, Quincy Melbourne’s 241 rooms have their own personalities. Boldly colour-blocked and blessed with floor-to-ceiling views, they go by the names Celestial (standard rooms), Caledonian (deluxe rooms) and Hosier (club rooms and suites). Proving walls really do talk, each style tells the story of a famous Melbourne laneway. Celestial rooms pay homage to the arrival of Melbourne’s first Asian immigrants in the mid-19th century; Caledonian rooms revel in colourful music heritage (including birth of St Jerome’s Laneway festival); while Hosier rooms need little introduction, named after Melbourne’s most Insta-worthy laneway (home to street art that won a Lonely Planet poll as Australia’s top cultural attraction in 2008).
Insider Tip: Rooms from Level 10 up, are blessed with unobstructed views to the Yarra River, MCG and Port Phillip Bay.
What’s in a name: Quincy Hotel Melbourne can be shortened to Quincy Melbourne after first use.
Lead in Rate: Rooms start from $250
Opening Special: 20% off Best Available Rate.
MORE ABOUT QUINCY
The Quincy brand by Far East Hospitality curates service offerings and exceptional experiences for curious urbanites that cater to the quirky sense of individuality within modern travellers of today.
The Quincy experience begins the moment each guest arrives – but has been planned even before they leave home. Our team had a keen understanding of the kind of guest most likely to be drawn to Quincy and goes the extra mile to register each guest’s individual preferences. The result is a dose of ‘anticipatory hospitality’ – the art of discerning and meeting your needs before they are raised – and a stay unlike any other: One where the senses are engaged and memories are minted, in signature properties located in popular lifestyle districts.
WHO ARE TFE HOTELS?
TFE Hotels (Toga Far East Hotels) is an international hotel group headquartered in Sydney and operating in Australia, New Zealand, Germany, Denmark, and Hungary. It has a portfolio of five established hotel brands - Adina Hotels, Vibe Hotels, Travelodge Hotels, Rendezvous Hotels and TFE Hotels Collection and is pleased to debut A by Adina and introduce Quincy Hotels to Australia in 2021.