Surry With a Fringe on Top: Adina Surry Hills Welcomes WorldPride to Crown Street
SYDNEY: Adina Surry Hills has undergone a rainbow-flavoured makeover as the community of Surry Hills readies themselves to welcome the world to Sydney as part of the WorldPride 2023 celebrations. From today, Adina guests will walk a long rainbow carpet from Crown Street right through to the hotel reception desk and be able to snap the ultimate selfie in reception - complete with feather boas, sequins, and other equally colourful props – and all whilst enjoying Adina’s brand of Australian hospitality.
Surry with a fringe on top. Adina Surry Hills has undergone a rainbow-flavoured makeover to welcome WorldPride festivalgoers to Crown Street. MP Alex Greenwich joined TFE Hotels CEO Antony Ritch, Adina Surry Hills GM Ben Saxton, and Councillor Jess Scully in cutting the rainbow ribbon. Download images here.
Yesterday, TFE Hotels’ CEO, Antony Ritch joined Sydney of City Councillor, Jess Scully, Independent Member for Sydney, Alex Greenwich, and members of TFE’s executive and hotel leadership teams, in a simple ceremony at the Adina Surry Hills that celebrated the diversity of the surrounding community.
“We recognise that, like all journeys of equality, it has been a long road for the LGBTQIA+ community. Their journey has led us to today… to a point where society sees joy in diversity and applauds it,” Ritch said in addressing the assembled crowd.
“Sadly, that’s not the case everywhere and for everyone, and that serves as a reminder that, as a society, we cannot rest on our laurels. Today, our hotel teams in Sydney took great pride in celebrating the WorldPride festival, the return of Mardi Gras to Oxford Street, and the LGBTQIA+ community as a whole… and where better to do that than at the foot of the rainbow here at Adina Surry Hills.”
Adina Surry Hills’ General Manager, Ben Saxton, said WorldPride was bringing a new crowd of domestic and international visitors to Sydney, which was fantastic for the local economy.
“We have this incredible worldwide event coming to our beautiful city, and what better opportunity to wave sayonara to the worst of the pandemic and welcome the world again with a big smile,” he said. “As a proud gay CIS man, I am excited for the world to come together in my adopted hometown to celebrate inclusion, diversity and unity.”
Saxton said the Surry Hills community welcomed him with open arms when he emigrated from the UK, and he was looking forward to seeing festivalgoers feel that same warm welcome from Sydneysiders and from his team at Adina Apartment Surry Hills.
Cutting the rainbow ribbon at the Adina, Councillor Jess Scully declared that ‘Rainbow Season’ had officially opened.
“Sydney is turning it on for Sydney WorldPride 2023 and its wonderful to see business, creative and community groups roll out the rainbow carpet to signal their joy in celebrating our gender and sexually diverse communities,” she said. “It was an honour to join our Sydney Champion – MP Alex Greenwich – as Adina Surry Hills unveiled their rainbow laneway and mirror of dreams.”
“Thanks for being proud supporters of the LGBTQIA+ community and for adding to the WorldPride magic in Crown Street.”
In reflecting on the morning’s event at Adina Surry Hills, TFE Hotel’s Chief People Officer, Michelle Bevan said WorldPride was a great reminder that TFE shared and celebrated the same important values around diversity and inclusion as the festival.
“Diversity and inclusion are all about empowering people - respecting, and appreciating what makes people different, and celebrating it,” she said. “This is what TFE has always been great at, and we employ people who are great at it.
For more information visit adinahotels.com or visit TFE Hotels’ careers page. For those that want to snap their own Mirror of Dreams selfie, Adina Apartment Hotel Surry Hills is located at 359 Crown Street, Surry Hills and all are welcome. #adinahotels #worldpride
Image: L-R Alex Greenwich (MP), TFE CEO Antony Ritch, GM Surry HIlls Ben Saxton; and Councillor Jess Scully.
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Editor’s Notes:
What's in a name: Adina Apartment Hotel Sydney Surry Hills can be shortened to Adina Surry Hills after first use.
Download images here.
FOR MORE INFORMATION CONTACT:
Jodi Clark - TFE Hotels (Director of Communications)
+61 499 900 658 / jclark@tfehotels.com
ABOUT ADINA APARTMENT HOTELS
The Adina brand comprises 40 Adina Apartment Hotels and Adina Serviced Apartments in Australia, New Zealand, Singapore and in Europe. The former offers stylish apartment living with the services and amenities you’d expect from a hotel property including 24-hour reception, pools, free WiFi, intimate meeting spaces or gym facilities. By contrast, Adina Serviced Apartments offer fully equipped serviced apartments and offer on-call service, homely comforts, and comfortable living. Serviced Apartments are the ideal choice for those wanting a home away from home that’s a perfect fit for one or more. www.adinahotels.com
Adina Hotels is a proud sponsor of Australia’s Hockeyroos and Kookaburras. “We are committed to bringing Australian style of hospitality to the world and supporting Australian talent,” CEO Antony Ritch said. “We couldn’t be prouder to have literally backed the Kookaburras and Hockeyroos in the lead up to the Commonwealth Games and beyond.”
Where in the world? Our newest Adina, Adina Apartment Hotel Pentridge Melbourne will open February 2023.
WHO ARE TFE HOTELS?
TFE Hotels (TOGA Far East Hotels) is Australia’s International Hotel Group - headquartered in Sydney and operating in Australia, New Zealand, Germany, Denmark, Hungary, Austria, Singapore, and Switzerland. TFE has a portfolio of seven hotel brands - A by Adina, Adina Hotels, Vibe Hotels, Quincy Hotels, Travelodge Hotels, Rendezvous Hotels and Collection by TFE Hotels, with more in the development pipeline.
TFE Hotels acknowledges the traditional owners of the lands we conduct business upon and pays our respects to Elders past, present and emerging. We respect the Country itself, including its trees, animals, spirits, waters, skies, stars, and special sites.