AIME 2026: TFE Hotels continues to innovate and elevate its MICE offering
MELBOURNE: TFE Hotels continues to welcome a diverse range of hotels and venues to its growing portfolio catering to the full spectrum of meetings and events wish lists. From upscale boutique to heritage charm and CBD convenience, TFE’s network across Australia and New Zealand ensures a seamless selection - and attractive rewards – with the return of its popular Events with Benefits member rewards program.
Here’s what’s making news across the Australia and New Zealand network:
Design That Delivers: TFE’s contemporary collection elevates every MICE experience
Collection by TFE offers a distinctive suite of MICE experiences across its one-of-a-kind design led hotels in Australia and New Zealand, each delivering a strong sense of place and premium event capability.
• Hannah St Hotel (Melbourne Southbank): Five bespoke venues powered by The Mulberry Group, dedicated meeting spaces, and an ultra‑convenient location near MCEC. Ideal for fresh formats and bespoke programs.
• The Calile Hotel (James St, Brisbane): Architecturally striking, light‑filled spaces with seamless indoor–outdoor flow for upscale meetings, launches and retreats.
• The Hotel Britomart (Auckland): Thoughtfully crafted meeting rooms, sustainably minded hosting in New Zealand’s first 5 Green Star hotel and menus that hero New Zealand natives.
• The EVE Hotel Sydney and Saltbox (Wunderlich Lane): A modern, flexible creative hub adjacent to The Eve Hotel; perfect for workshops, brainstorms and intimate corporate events.
According to TFE Hotels’ Global Sales Director, Shahnaz Bakhshay, the Collection properties deliver on TFE Hotel’s commitment to creating memorable, design forward environments that make every event feel elevated and uniquely local.
“It’s incredibly exciting to unveil our new Collection line up, celebrate their One Michelin Key accommodation ratings*, honour The Calile’s third year running on the World’s 50 Best list, and showcase a fresh wave of conferencing choices and solutions at AIME this year,” she said. “The depth of choice across our Australasian network provides a compelling selection for conference organisers looking for all levels of venue style and budget.”
To find more visit: https://collectionbytfehotels.com/
*NOTE: Hannah ST Hotel had not launched during the Michelin judging period last year.
BRISBANE
Adina Chermside offers small-group meeting solutions in Brisbane’s bustling northern corridor
CHERMSIDE: TFE Hotels will open the highly anticipated Adina Chermside Brisbane in April 2026, introducing a new era of contemporary apartment style hotel living to one of Brisbane’s fastest growing urban centres.
Perfectly positioned just 15 minutes from the CBD and airport - and only moments from Westfield Chermside and adjacent to the Prince Charles Hospital - the 148-room hotel is a welcome addition to Brisbane’s thriving northern corridor and a great choice for city fringe conferencing.
“At Adina Chermside, we’re uniquely positioned to support a diverse mix of business, medical, sporting, and leisure travellers. With our proximity to the hospital precinct, Westfield Chermside, and key corporate and light industrial hubs, we’ve shaped our offering around flexibility, comfort, and community connection,” said General Manger, Sue Rowe.
Conference facilities have been designed with productivity and wellbeing in mind - from intimate, quiet rooms ideal for medical study or hospital board meetings, to combined spaces accommodating up to 22 guests.
“Complementing this is our café, which champions quality local produce and a clean, heart healthy menu that resonates with both our Medi stay guests and local community,” she said. “Whether you’re here for a corporate meeting, a sporting event, a shopping getaway, or simply to reconnect with the neighbourhood, Adina Chermside offers a warm, inviting environment designed to help you focus, recharge, and feel at home.”
Award-winning sustainable design firm, WMK Architecture will bring the hotel’s interiors and meeting spaces to life, guaranteeing a comfortable and contemporary experience. In addition to a selection of apartments and studio suites, guest facilities will include an all-day dining restaurant; café/bar, lobby lounge, a gym, rainwater harvesting capabilities and hotel car parking.
The Calile Hotel introduces ‘Autumn Additions’
JAMES STREET, FORTITUDE VALLEY: Combining memorable meeting and event spaces with resort facilities and an enviable location in the heart of Brisbane’s Fortitude Valley, The Calile Hotel continues to attract attention for its stunning design and impeccable service. The hotel’s pillarless Grand Room and multiple, flexible outdoor venues including panoramic city views from the rooftop.
The hotel’s new ‘Autumn Additions’ package is available for eligible events held in April, providing thoughtful extras where it matters most. Conference organisers can select a choice of two extras from the following:
• Complimentary AV equipment
• 5% off minimum spend
• 1 in 20 Day Delegate Package
• Gift voucher for one-night stay
Contact the Conference & Events team at [email protected] for bookings and further information.
Terms and Conditions apply. Eligible for new bookings only.
MELBOURNE
NEW AND EXCITING: Hannah St Hotel redefines MICE gatherings
SOUTHBANK: Hannah St Hotel: Melbourne’s newest design-forward hotel, Hannah St Hotel, quietly slipped into Southbank’s arts and entertainment precinct late last year, introducing a refreshing approach to business and social gatherings for 2026.
Located just a short walk from the Melbourne Convention and Exhibition Centre (MCEC), Hannah St Hotel offers a dedicated meetings offering and five unique venues for larger or bespoke events.
From the outset, it’s clear that interior designers, Flack Studio, have emphatically embraces the third space ethos in their design for the property - delivering purpose-built environments for connection, collaboration, and creativity.
From its networking lobby lounge and custom-designed co-working spaces to an indoor/outdoor rooftop terrace with panoramic views, Hannah St offers a curated mix of formal and informal spaces designed to spark ideas and foster meaningful interactions, complemented by state-of-the-art technology and vibrant hospitality outlets.
Full media release available here.
ONE OF A KIND: Global phenomenon, 7 Paintings, made its Australian debut at Rendezvous Melbourne
FLINDERS ST: Following sold out events in Dubai, Germany, Switzerland and Canada, Australia’s culinary capital – and one of Melbourne’s best conferencing hotels - is playing host to the 7 Paintings multi-sensory dining experience on Thursday, Friday and Saturday nights until 24 April 2026.
Perfect as an add-on conference or incentive experience, Mona Lisa takes 7 Painting’s diners on a two-and-a-half-hour visual journey of storytelling, art, lighting, sound, with a specially crafted seven course menu inspired by legendary artists including Banksy, Vincent van Gogh, Jackson Pollock, Michelangelo, Pablo Picasso, Andy Warhol, and Salvadore Dali.
Adding to the fun, guests can become part of the masterpiece by creating their own art on edible paper, spraying desserts with vibrant colours. Each session is limited to just 40 seats to ensure an intimate experience.
According to Hotel GM, Grant Fleet, the menu begins with a Michelangelo-inspired tomato praline, basil gel and watercress nestled in a shell crostino, before moving onto a veal carpaccio in a herb-lime crust with truffle mayonnaise and olive soil in a playful nod to Banksy.
“A snapper fillet infused with cinnamon and lavender, paired with lemon-celery salad and garlic-red wine essence, pays tribute to Picasso, while Pollock’s abstract style is reimagined through a painting of spinach-coconut, beetroot and pumpkin purées,”.
Set inside one of the city’s most iconic heritage buildings, Rendezvous Melbourne offers the ideal backdrop. Its timeless elegance, grand architecture, and central location create a dramatic stage for an evening of theatrical storytelling. The 7 paintings dining experience is a great way to round out a day of conferencing and runs until 24 April 2026.
SYDNEY
A perfect events pairing in Wunderlich Lane
REDFERN: The EVE Hotel Sydney has firmly cemented its reputation as one of Sydney’s most beloved boutique luxury hotels – a playground for the curious and creative, offering an elevated urban base ideal for business travellers, Wunderlich Lane event delegates and incentive groups seeking style, intimacy and convenience.
Just steps away within the same lifestyle precinct, Saltbox - launched in May 2025 by Cook & Waiter - delivers a premium, design led events experience. Saltbox’s curated food and beverage program is powered by the hospitality team with more than a decade of experience delivering world class offsite dining for luxury brands including Louis Vuitton, Hermès, Porsche, Lamborghini, Google, Netflix, Penfolds and Qantas.
Together, The Eve and Saltbox create a seamless, high impact combination for MICE planners looking to elevate their next program. Visit Saltbox at Stand C30.
Meetings made easy at Adina Town Hall
SYDNEY CBD: Adina Town Hall reopened in February 2025 after a multi million dollar refurbishment that transformed its 144 guest rooms and dedicated conference floor, elevating its offering for business events and corporate groups.
Four design led, flexible meeting rooms on the ninth floor - including an Executive Boardroom, the Sussex Room with full length windows opening to a private outdoor terrace, and the Bathurst Room with a striking corner window showcasing Sydney skyline views - offer abundant natural light. Each space is contemporary, spacious and equipped with the latest hybrid meeting technology, including wireless projection, motion detection cameras and wall mounted screens.
“Continued investment in our first generation Adina Hotels, like Adina Town Hall, will usher in a new era of conferencing - elevating the guest experience and setting a new benchmark for meeting and event spaces across our casual living portfolio, said TFE Hotels’ Group Chief Operating Officer, Chris Sedgwick.”
Adina Town Hall’s prime CBD location places delegates within easy reach of ICC Sydney, Darling Harbour, Haymarket, Pyrmont, and Circular Quay, making Adina Town Hall a smart and convenient accommodation choice for attendees needing fast access to Sydney’s major event, exhibition, and entertainment precincts.
Modern Boutique Conferencing at Adina Darling Harbour
DARLING HARBOUR/BARANGAROO: A multi-million-dollar makeover is set to breathe new life into the Adina Darling Harbour – one of Sydney’s most iconic waterfront hotels. Set to reopen mid-2026, the revitalisation will reaffirm its place as an elevated and smart conferencing choice.
TFE Hotels’ Group Chief Operating Officer, Chris Sedgwick, said the success of TFE’s design led refurbishment at Adina Town Hall has provided a strong blueprint for what’s next at Adina Darling Harbour.
We’ve seen how thoughtful, contemporary spaces can elevate the meeting and event experience, and that inspiration is shaping the next evolution of our portfolio,” he said.
Darling Harbour’s boutique conferencing produce includes four flexible conference spaces – accommodating up to 100 delegates theatre style - with catering delivered by an onsite restaurant and café. Groups will continue to take advantage of generous indoor–outdoor breakout areas located beside the pool deck which ideal for networking sessions, informal discussions, or fresh air breaks between meetings.
“Adina is perfectly positioned close to Barangaroo, the ICC, and iconic Sydney attractions and events and this large-scale refurbishment will strengthen the hotel’s standing as a key player in the Darling Harbour precinct,” Sedgwick said.
Small groups, memorable moments at Adina Bondi
BONDI BEACH: Located just moments from Bondi Beach and positioned above the newly redeveloped Hub lifestyle precinct, Adina Bondi provides delegates with convenient access to apartment style accommodation, intimate meeting spaces and a wide range of dining and retail options.
Its prime location on bustling Hall Street offers a central base for small meetings, team offsites and corporate retreats, with seamless connectivity to some of Sydney’s most recognisable hospitality operators. A TFE favourite, Adina Bondi is well suited to clients seeking a balanced setting where work, downtime and local experiences come together in one accessible coastal destination.
ONE TO WATCH: Travelodge Hurstville set to launch bespoke conferencing
HURSTVILLE: A brand new conference space is set to open in one of Southern Sydney’s most convenient corporate conferencing hubs.
Located just 7km from Sydney Airport, close to major arterials and one of Sydney’s busiest train lines, Travelodge Hurstville will launch four smart, contemporary spaces to market in the coming months. According to Hotel General Manager, Andrew O’Donovan, Travelodge’s four event spaces will be ideal for boardroom sessions and training days, whilst small group meetings have the capacity to host up to 30 people.
“For event planners, having a hotel physically connected to a fully equipped, multi venue club is a rare strategic advantage,” he said. “In addition to our intimate event rooms and break out spaces, our corporate guests can also take advantage of Club Central’s ‘Alt. Hospitality’ event offering for bigger groups.”
Integrated AV, Smart TVs and complimentary Wi-Fi round out the new conference offering, with an open break out space with high bench seating and a dedicated self-serve kitchen area. Corporate guests are also primed to take full advantage of Hurstville’s multi-cultural food offerings and the multi-venue restaurants at Club Central.
Half Day packages start from $40 per delegate and Full Day from $52 per delegate and include a selection of food and beverage options.
TASMANIA
BREAKING NEWS: Adina makes Tasmanian debut with new apartment-style hotel
HOBART: TFE Hotels is set to expand its Tasmanian presence with the introduction of its premium apartment style hotel brand, Adina, to Hobart.
The launch marks Adina’s first entry into the state, bringing a contemporary apartment style accommodation offering designed to meet the needs of corporate travellers and extended stay delegates.
The new Adina Hobart will share facilities with the popular Vibe Hotel Hobart, including access to a dedicated conference centre featuring natural light, modern AV, and flexible layout options suited to small and mid sized business events.
Hybrid capabilities are also supported, providing organisers with technology ready spaces for seamless virtual or multi location meetings.
WESTERN AUSTRALIA
Rendezvous Hotel Scarborough’s multi-million-dollar glow up
SCARBOUGH: As Perth’s first and only beachside hotel high rise, Rendezvous Perth Scarborough delivers a standout coastal setting for meetings and events - now made even more impressive thanks to a multi million dollar, two year refurbishment program designed to elevate guest comfort and strengthen the hotel’s overall conferencing capability.
“For planners seeking a coastal destination that blends accessibility, accommodation capacity, and newly upgraded facilities, Rendezvous Perth Scarborough presents a compelling package,” says Rendezvous’ Director of Sales, Lauren Chaplin. “The hotel’s absolute beachfront position naturally supports incentive programs, creative outdoor breakouts, and relaxed networking experiences.
The hotel is also well suited to sporting groups, offering generous accommodation capacity, flexible spaces for team briefings and meals, and a beachfront location ideal for recovery, training, and downtime between fixtures.
And when you combine this with easy access to Scarborough’s revitalised $100M foreshore precinct - complete with dining, markets, attractions, and a wide range of team building friendly activities - it becomes an attractive proposition for both large scale conferences and more intimate corporate gatherings.
Adina Perth Barrack Plaza: Where busy people meet and stay in the heart of the CBD
PERTH CBD: Situated in the heart of Perth’s CBD, Adina Barrack Plaza delivers exceptional convenience for business travellers and event organisers alike. Its central position ensures effortless access to public transport, major corporate offices, vibrant dining precincts, and key city attractions, making it the perfect base for delegates operating on tight schedules.
Specialising in small boardroom meetings and intimate seminars for up to 60 people, the hotel pairs superb accessibility with flexible, well equipped event spaces to ensure a seamless experience from arrival through to event delivery. And with a comprehensive $4 million refurbishment under its belt, the hotel offers refreshed space and enhanced comfort to complement its unbeatable CBD location.
NEW ZEALAND
PLANET FRIENDLY: Sustainable stays and conferencing at The Hotel Britomart
AUCKLAND WATERFRONT: The Hotel Britomart continues to strengthen its position as one of Auckland’s most design forward, sustainability led boutique hotels. It remains New Zealand’s first 5 Green Star hotel, and its unwavering commitment to curated hospitality, bespoke art, and elevated service earned the property a One Key Michelin Star in the awards program’s inaugural year.
When it comes to the business of conferencing, The Libraries are spaces crafted for private dinners, meetings, tastings, and small events, with each room showcasing layers of art, heritage, and contemporary design. They feature artworks by Ralph Hotere and Shane Cotton, century old brickwork, native timbers, and bespoke furnishings that express the history of Britomart.
And underpinning The Hotel Britomart and 100% total New Zealand experience is the destination dining offered at kingi restaurant. In the lead-up to summer, kingi launched a menu that celebrates signature New Zealand flavours and showcases the breadth of Aotearoa’s bounty.
Alongside the sustainable seafood that kingi is known for, the new menu includes more sustainably farmed meats to extend the experience of Aotearoa’s culinary terroir. Diners can explore the new menu, divided by North and South Islands, with dishes featuring outstanding produce from both regions.
"The idea was to stay true to our sustainable ethos and to showcase more of what New Zealand has to offer,” says Executive Chef, Andrew Lautenbach. “Our goal is to tell the story of Aotearoa though the food, so dividing the menu by where the produce is sourced from opens a conversation and gives our team the opportunity to tell those stories.”
“The new menu uses more lower North Island products and not just from the oceans and shorelines – we can now look at the best products from the land.”
Rendezvous in Queenstown for your next MICE event
QUEENSTOWN: Eighteen months since joining the TFE portfolio, Rendezvous Heritage Hotel Queenstown has a whole new attitude towards conferencing under the watchful eye of one of Australia’s most experience MICE General Managers.
MICE industry stalwart, Joseph Stipo, has swapped the laneways of Melbourne for the bikeways of Queenstown and a gig in New Zealand’s adventure capital. Joseph and his team blend Rendezvous’ trademark professionalism with one of the most breathtaking backdrops in New Zealand from the comfort of the purpose built Conference Centre. Think floor to ceiling windows that open up to sweeping views of Lake Wakatipu and the Remarkables mountain range, ensuring every meeting feels inspired by the landscape around it.
Just steps above, the Icon Rooftop Terrace - Queenstown’s only hotel rooftop venue - elevates events even further with uninterrupted alpine and lakeside vistas, creating a standout setting for breakouts, cocktail functions, and premium networking moments.
With versatile indoor and outdoor configurations, built in AV, and multiple adjoining spaces designed for seamless flow, the hotel delivers a flexible conference experience that adapts effortlessly to everything from intimate workshops to large scale corporate events.
ANZ NETWORK
Events with Benefits Member Rewards 2026
SYDNEY: TFE Hotels has relaunched their popular Events with Benefits (EwB) Member Rewards program for AIME 2026. Members earn rewards across participating hotels based on the expected value of that event.
TFE Hotels’ Associate Director of Sales, Cristina Guevara, said the company has simplified the path to earning rewards by lowering the minimum spend and introducing more flexible incentives, including eGift vouchers, accommodation stays, and rebates that can be used across the network.
“Excitingly, we are also offering conference organisers the chance to win a prize valued at $6,600 with a choice of three unforgettable destination experiences in Perth, Darwin or Queenstown,” she said.
The new-look 2026 Events with Benefits program includes:
• Spend $2,500 - $4,999: receive a $100 TFE eGift voucher
• Spend $5,000 - $9,999: receive a $250 TFE eGift voucher
• Spend $10,000 - $14,999: receive a one-night accommodation voucher and a $250 rebate for the next event (at participating hotels and C&E venues)
• Spend 15,000+: receive a two-night accommodation voucher (any participating TFE Hotels) and 5% off event up to the value of $1000 (excludes AV and outsourced).
TFE Hotels’ Global Sales Officer, Shahnaz Bakhshay, said the Events with Benefits program (EwB) was designed to recognise and reward loyal clients who continually choose multiple TFE Hotels - Adina, Vibe Hotels, Travelodge Hotels, Rendezvous Hotels or Collection by TFE Hotels properties - for residential and non-residential meetings, incentives, conferencing, corporate launches, and events.
“The MICE segment is an essential part of our hotel business, so it’s important that our clients know we value our relationship with them and that we will go the extra mile to ensure they have the best possible conferencing solution with the greatest amount of flexibility,” Bahkshay said.
Convenience when it comes to convention stays
ACT: Hotels near National Convention Centre Canberra (A by Adina Canberra)
QLD: Hotels near Brisbane Convention & Exhibition Centre (Adina Apartment Hotel Brisbane)
NSW: Hotels in Sydney near ICC (Vibe Hotel Darling Harbour, Adina Apartment Sydney Town Hall, Adina Sydney Darling Harbour, Vibe Hotel Sydney, A by Adina Sydney)
NT: Hotels near Darwin Convention Centre (Adina Apartment Hotel and Vibe Hotel Darwin Waterfront)
SA: Hotels near Adelaide Convention Centre (Adina Adelaide Treasury and Vibe Adelaide)
TAS: Hotels near Hobart Convention and Exhibition Centre (Vibe Hotel Hobart, Travelodge Hobart)
VIC: Hotels near MCEC (Hannah St Hotel, Savoy Hotel on Little Collins, Adina Melbourne Southbank, Travelodge Docklands, Rendezvous Melbourne, Vibe Melbourne, Quincy Melbourne)
WA: Hotels near PCEC (Adina Perth).
Auckland: Hotels near Auckland Convention & Exhibition Centre (the International Convention Centre, ICC Auckland) Adina CityLife (Auckland and Rendezvous Heritage Auckland)
Wellington: Hotels near Tākina Convention Centre (Adina CityLife Wellington and Travelodge Wellington)
Christchurch : Hotels near Te Pae Christchurch Convention Centre (Adina Heritage Christchurch).
Ends.
FOR MORE INFORMATION CONTACT:
Jodi Clark - TFE Hotels (Director of Communications) / +61 499 900 658 / [email protected]
In a fast moving digital environment, we understand story edits can impact performance, so please avoid using historical press releases or image links. We’re here and happy to assist with fact checking/image distribution as needed.
WHO ARE TFE HOTELS?
TFE Hotels (TOGA Far East Hotels) is Australia’s International Hotel Group - headquartered in Sydney and operating in Australia, New Zealand, Germany, Denmark, Hungary, Austria, Singapore, and Switzerland. TFE has a portfolio of seven established hotel brands - A by Adina, Adina Hotels, Vibe Hotels, Quincy Hotels, Travelodge Hotels, Rendezvous Hotels and Collection by TFE Hotels, and the award-winning MM:NT Berlin Lab, with more in the development pipeline.
TFE Hotels acknowledges the traditional owners of the lands we conduct business upon and pays our respects to Elders past, present and emerging. We respect the Country itself, including its trees, animals, spirits, waters, skies, stars, and special sites. https://www.tfehotels.com/