26 MAY 2017 - Travelodge Hotels is teaming up with Illumination Entertainment and Universal Pictures to celebrate one of the most anticipated family feel-good releases this winter, Despicable Me 3. The partnership will drive a number of creative marketing activities, which will highlight the brand’s appeal to families.
Travelodge Hotels is teaming up with Illumination Entertainment and Universal Pictures to celebrate one of the most anticipated family feel-good releases this winter, Despicable Me 3. The partnership will drive a number of creative marketing activities, which will highlight the brand’s appeal to families.
The undisputed stars of the movie franchise, the Minions, will take over Travelodge Sydney with a huge, five storey high projection of one of the lovable, yellow characters being cast on the front of the hotel. The giant Minion will loom over Sydney on Friday and Saturday nights from 26 May to 10 June.
It’s not just the outside of Travelodge Sydney where Minions are making their presence known: a family room at the hotel is getting a total Minion-make-over from 8 to 22 June, complete with themed bedding, toothbrushes and toiletries. Even the walls are adorned with the movie characters. Guests will also be treated to a plush Minion to take home plus a hamper including bespoke Minion macarons from Zumbo.
The partnership will also see travellers receive 20 per cent off if they book a night at any Travelodge Hotel on a Tuesday, as part of the hotels’ wider ‘Travelodge Chooseday’ offer, available now until the 20th June. Families taking up the deal will also receive a Minion pack, which includes a family pass to Despicable Me 3, a sticker sheet, a toy and the famous Minion goggles.
Selected Travelodge hotels will also host a ‘Find My Minion’ Treasure Hunt where the film’s resident mad scientist, Gru, has instructed the kids to find his lost Minions in their hotel rooms. These recovered Minions can be taken to reception to redeem a Despicable Me 3 prize pack including a family movie pass and Blu-ray.
Despicable Me 3 sees Gru face off against Balthazar Bratt, a former child star who has grown up to become obsessed with the character that he played in the '80s. Gru also gets into some sibling rivalry when he meets his long-lost charming, cheerful, and more successful twin brother Dru who wants to team up with him for one last criminal heist to steal the diamond that Bratt has stolen. The film will be out in cinemas from 15th June.
To book Travelodge Choosedays, go to https://www.tfehotels.com/packages/choosedays
*Terms and conditions apply.
About the promotion
ABOUT TRAVELODGE HOTELS
Travelodge Hotels are designed with a down to earth attitude and an honest sense of humour. Created for the way we live today, without all the unnecessary extras, but with all the essentials that make it a comfortable, practical and affordable place to stay. Just the way you like it. Refreshingly Simple, from a brand you trust.
Travelodge Hotels makes a hotel stay Refreshingly Simple. These 17 hotels in city locations around Australia and New Zealand offer great accommodation, high speed Wi-Fi and a relaxed feel with all the essential comforts. Guests will find a warm and honest sense of humour in everything Travelodge Hotels does. These are places where guests will enjoy exceptional locations and options to enhance their stay.
Travelodge Hotels makes everything from the booking process to room keys and check-out effortless, giving guests more of what they want and less of the things they don’t. A down to earth attitude is evident in hearty breakfasts, easy Grab & Go snacks and drinks at the lobby. The professional and friendly service is warm and welcoming.
Travelodge Hotels offers all the essentials a traveller needs- comfortable beds, rooms with modern, well designed interiors and facilities to suit guests’ needs, including rooms with kitchenettes and public spaces where guests can feel free to hang about.
Where we are
Travelodge Hotels are in 17 hotels in city locations around Australia and New Zealand. The new Travelodge Sydney Airport will open in 2017 with 209 rooms, a restaurant and bar with outdoor dining and ample parking. Travelodge Hotel Bankstown, Sydney, completed a major renovation in July 2016, with 54 new rooms and refreshed lobby spaces, and Travelodge Blacktown is extending, adding additional rooms in 2017.
Press contacts
Frank PR
Email [email protected]
Or phone +61 2 82020555
Natasha Granath
TFE Hotels Marketing Communications Manager
+61 2 93561048
TFEhotels.com @tfehotels